I think this is the science that every marketer on the internet, self buying means directing your client to find information about the product to buy and then decide to buy it without any intervention from the buyer.
In America it may be referred to as funnel marketing where your customer gets information about a product in a website page that will direct to buy it. But I say this is a little different self buying because Internet customers today love to look for their products — look for yourself reviews and as his.
Then what should we do as a seller of online products? The first thing you have to do is that you have to correctly write information about your product or product description with details and benefits — profit when buying your product. Description is very important and has a huge impact on customers on the internet, clarity of information and words to improve the customer’s decision to buy your product is very important.
Second, you have to make sure that your product review on the internet is good, if there is no review then you should make it either create your own review or help from others. This review is usually found in a column in an ecommerce portal, in indonesia for example such as tokopedia, bukalapak, or on its own website should also have a review. Well, if you find a review about your product is not good on the internet you can refute it or give an explanation to the negative reviewer, until your explanation makes sense and does not damage the reputation of your product.
Third, Upload on youtube, if there is already someone else who reviewed and uploaded it on your youtube then it will be good for you as long as the product in the review was given a good impression than its negative, remember there is no perfect product, but how the product can still provide solutions for your customers.
Remember that customer will decide to buy your product on the internet, and generally customer will see looking for information about your product before buying it. That’s why this “self-buying” needs to be applied to each product or service offered via the Internet.